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Man that's weird, you're the fifth Todd Davis to buy a flat screen TV this week.

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May 20, 2008 – Comments (4)

I came across this hilarious news item while listening to the increasingly annoying Fast Money simulcast on XM (I'm becoming more of a Bloomberg radio guy).  Anyone who listens to the radio a lot, especially satellite radio, is sure to have heard those annoying LifeLock advertisements over and over again where the company's CEO Richard "Todd" Davis talks about how his company's credit protection service and guarantee are so wonderful that he's willing to provide his real social security number over the air, blah, blah, blah...  Apparently, Mr. Davis has had his identity stolen a number of times as a result of this ad.  HA.  That's priceless. 

A West Virginia law firm has filed a class action lawsuit (which I am usually not a big fan of, but in this case it's so funny that I'll let it slide) on behalf of LifeLock customers claiming that the company uses deceptive advertising.  In one case mentioned in the lawsuit, a client of the company claims that their identity was stolen and that the thief used credit that was obtained with the stolen id to purchase LifeLock credit protection in their own name.  Nice.

Class Action Lawsuit Alleges Deceptive Marketing by LifeLock

Deej

Social Secutiry Number 555-55-5555 

4 Comments – Post Your Own

#1) On May 20, 2008 at 7:16 AM, Gtrinvestor (99.83) wrote:

That is LOL funny! 

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#2) On May 20, 2008 at 7:19 AM, Gtrinvestor (99.83) wrote:

BTW, I love the title to your blog as well... that is what I really thought was funny.

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#3) On May 20, 2008 at 12:49 PM, GS751 (27.55) wrote:

thats awesome....  I am more of a Bloomberg guy than a CNBC guy.  I leave it on in the tv where im working all day.  Buffett is supposed to be on Bloomberg at 1 today, not sure what time that is for you California guys lol.

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#4) On June 12, 2008 at 2:09 PM, TheGarcipian (58.28) wrote:

That's hilarious. Isn't this the Todd Davis that came up with some of these clever marketing slogans, like the time he wrote Pepsi's new tag line “Come alive with the Pepsi Generation” but when it was translated into Chinese, it read: “Pepsi brings your ancestors back from the grave”? Or maybe it was Todd Davis Sr. who was responsible for marketing New Coke? Or maybe it was the Todd Davis behind the Nike's blockbuster ad "By Kids, For Kids"? But I'm pretty sure it was his granddad, Todd Davis Sr. Prime, who came up with the AMC Pacer. That was a classic Davis move...

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