Man that's weird, you're the fifth Todd Davis to buy a flat screen TV this week.
May 20, 2008
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I came across this hilarious news item while listening to the increasingly annoying Fast Money simulcast on XM (I'm becoming more of a Bloomberg radio guy). Anyone who listens to the radio a lot, especially satellite radio, is sure to have heard those annoying LifeLock advertisements over and over again where the company's CEO Richard "Todd" Davis talks about how his company's credit protection service and guarantee are so wonderful that he's willing to provide his real social security number over the air, blah, blah, blah... Apparently, Mr. Davis has had his identity stolen a number of times as a result of this ad. HA. That's priceless.
A West Virginia law firm has filed a class action lawsuit (which I am usually not a big fan of, but in this case it's so funny that I'll let it slide) on behalf of LifeLock customers claiming that the company uses deceptive advertising. In one case mentioned in the lawsuit, a client of the company claims that their identity was stolen and that the thief used credit that was obtained with the stolen id to purchase LifeLock credit protection in their own name. Nice.
Class Action Lawsuit Alleges Deceptive Marketing by LifeLock
Deej
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