Models with a new look
Does anyone else get those lowermybills.com ads on the right side of their computer screen featuring, um, non-traditionally beautiful models -- I recall an older man grimacing and a younger man with facial hair way beyond the norm. (I think it's ads for that website. Oddly enough, I can't find the ad right now.)
Perhaps these are targeted to me b/c I've spent time online defending the right of people of all shapes to fly on planes. (I do not want to have that conversation again right now.)
The ads do attract my attention, as my media-trained brain thinks -- wow, why is that not a gorgeous person whom I will be able to date once I buy this product?
I now see the NYT did a piece in 2007 on lowermybills being behind those two-stepping cowboy ads. I found those very annoying. In a side note I also dislike the ads I see on Facebook that imply Obama is asking mothers to go back to school, as if it's war time and the president needs women to grow victory gardens.
Are people getting more immune to online ads? What's the best way to catch their attention?
Kris (Motley Fool copyeditor)