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December 14, 2008 – Comments (3) | RELATED TICKERS: GM , F

This was originally posted as a comment to Eldrehad's blog, but it's been kicking around in my head for a while - I think a lot about GM, because I own a *lot* of GM.  Eldrehad had said that the US automakers produce an inferior good:

You know, I don't actually agree that the US autos produce an inferior good.  I drove about 20 different models of new American car in 2007 and 2008 - before buying a BMW 335i - and they were all great quality and cost-competitive.

Where the autos have screwed up is branding and marketing.  The car that directly compares to the car I bought, the Cadillac CTS-V, has 62 more horsepower, great handling, a hands-down-better nav system, and an even more beautiful interior - and it goes for about $10,000 less, when comparing similarly equipped models.

But I am a doctor.  I can't have people seeing that I drive a Cadillac.  They have a reputation of being shoddy quality gas-guzzlers driven by blind Florida nonagenerians.  The 1970s ruined every American car brand - except possibly the Chevy Corvette - and I would argue that this damage is permanent or irreparable.  Be that true or not, the Cadillac marque no longer commands any respect, except for people who want to imitate their favorite rappers in blinged-out Escalades.

Why can't we have a Lexus or an Infiniti for GM?  GM can make the cars people want.  They just don't seem to be able to get the message out the right way.

3 Comments – Post Your Own

#1) On December 14, 2008 at 10:35 PM, starbucks4ever (87.63) wrote:

I want a Tata Nano. $2500 is the most I'm willing to pay for a vehicle. I'm absolutely insensed that some bastard in the government should decide for me whether or not this car suits my needs, and because of this SOB's decisions Hyndaii remains the cheapest new car that I'm allowed to buy. If I go for a new car, I will consider myself robbed by 7-10 thousand dollars by that swine of a regulator. 

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#2) On December 15, 2008 at 12:52 AM, BigFatBEAR (28.44) wrote:

Ken Fisher said in Forbes (March) of this year, "All my life General Motors (nyse: GM - news - people ) and Ford Motor (nyse: F - news - people ) have tried to go bankrupt. It takes them a long time because, even at this sorry task, they're not very competent. I have faith."

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#3) On December 15, 2008 at 2:15 AM, Alwaysgolong (< 20) wrote:

I'm a truck guy. In fact I work out of my truck and I own a 5th wheel camper, so its work horse Diesel for me.

My last truck was a GMC. That thing had a ride like an expensive car, but the electronics were murder. Constant problems with the AC and other things.  

Now I have a Super Duty Ford that rides like a half track, but is the most dependable vehicle I've ever owned.

One thing is obvious: Ford and GM don't steal ideas from each other.

I can't wait for ToJo to come out with a work horse pickup (Hopefully with Cat Diesel Power)

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