More on GM
This was originally posted as a comment to Eldrehad's blog, but it's been kicking around in my head for a while - I think a lot about GM, because I own a *lot* of GM. Eldrehad had said that the US automakers produce an inferior good:
You know, I don't actually agree that the US autos produce an inferior good. I drove about 20 different models of new American car in 2007 and 2008 - before buying a BMW 335i - and they were all great quality and cost-competitive.
Where the autos have screwed up is branding and marketing. The car that directly compares to the car I bought, the Cadillac CTS-V, has 62 more horsepower, great handling, a hands-down-better nav system, and an even more beautiful interior - and it goes for about $10,000 less, when comparing similarly equipped models.
But I am a doctor. I can't have people seeing that I drive a Cadillac. They have a reputation of being shoddy quality gas-guzzlers driven by blind Florida nonagenerians. The 1970s ruined every American car brand - except possibly the Chevy Corvette - and I would argue that this damage is permanent or irreparable. Be that true or not, the Cadillac marque no longer commands any respect, except for people who want to imitate their favorite rappers in blinged-out Escalades.
Why can't we have a Lexus or an Infiniti for GM? GM can make the cars people want. They just don't seem to be able to get the message out the right way.