Netflix's Shifting Consumers
I have a whole bunch to say on Netflix so I'll try to keep this somewhat brief and save those thoughts for a more in-depth post.
But I'd like to try to spark a conversation/debate on what I view as coming changes in this industry and see what others think.
In my opinion, I think we're at the cusp of a paradigm shift in the way consumers consume content in general (TV, Movies, Music, Magazines, News, etc.)
For television specifically, I feel the days of people waiting for their 7 p.m show are numbered and that content will start to allow consumers to adapt it to their schedule...and not the other way around. If you've watched new releases of TV shows on the internet (South Park studios for example) or used youtube to see the latest show that was just aired (I just watched high stakes pokers' newest episode on youtube) then you'll understand where I'm coming from. I don't need to be by my television or stay up late to catch a TV show when I have access to it on the internet whenever I want.
I think the whole time schedule that has people setting alarms and calender dates for when TV shows run is going to fade. And that the growth of consumers using the internet and companies like Netflix are the main cause of this shift. Their doing more than "cutting the cord" from the cable companies...their cutting their dependence to their time schedule as well.
As growth comes with lower cost and more personalized content for consumers (not large cable packages with 120 shows you never watch), I think we'll start to see content starting to be released at specified dates to Netflix, Apple TV, Google TV, Amazon and the Cable companies and then consumers will find time to watch what they want. Similar to how we listen to music.
This throws a kink in the business model of the current industry obviously but it's something the cable companies should try and adapt to...not fight. We're currently see them struggling to do just that but in the coming year(s) I think we'll see them loosen up and embrace this change as their really won't be another solid alternative.
The large costs of older cable companies setting up physical networks that wire directly into your home and into a cable box will eventually be replaced by lower cost and more advanced streaming content from the internet to your television, tablet and smartphone.
This healthy competition from the big tech players should help drive down price for consumers who will start to be more selective on what they pay for and this has caused a lot of the power in the industry to shift back into the content providers hands. Comcast obviously recognized this as seen in their recent NBC deal.
This is more or less my thoughts on the coming changes in this industry. If anyone agrees or more importantly, disagrees, I'd love to hear why.
Thanks for reading.