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NOKIA begins New Chapter as CLOUD Computing Company.



September 18, 2013 – Comments (0) | RELATED TICKERS: NOK , AMZN , NFLX

The change of Nokia to a Cloud Computing company was fast tracked of course by the news: Microsoft to Buy Nokia's Devices Unit for $7.2 Billion - Bloomberg 7/3/13

If you look at NOKIA's changover it makes perfect sense because the Cloud sector is growing at crazy growth rates and as such has given many cloud stocks some hefty valuations. Look no further than AMZN or NFLX.


Nokia, Mercedes-Benz in smart map dealNokia, Mercedes-Benz to develop 3D smart maps for carsAssociated Press – Tue, Sep 10, 2013 10:20 AM EDT


HELSINKI (AP) -- Nokia Corp. says it will cooperate with Daimler AG's Mercedes-Benz car division to create and develop digital smart maps.

Finland-based Nokia says its mapping and location services unit, HERE, and Mercedes will initially provide 3D maps for the Mannheim to Pforzheim route in Germany for cars connected to a computing cloud.

Nokia said Tuesday at the Frankfurt Auto Show that connecting cars to a cloud is "one of the biggest opportunities for the automotive industry today."

The HERE mapping unit is one of the three businesses remaining in Nokia's corporate umbrella following last week's deal to sell its mobile phone division to Microsoft.




The sky’s the limit for cloud computing

Cloud computing is booming and presents major opportunities for operators, both as users and providers.

Cloud computing was already a USD 60 billion global market in 2009 and it’s growing fast at around 20% CAGR, according to analyst company Gartner. Operators are in a unique position to benefit from the resulting opportunities both as users and as providers of cloud services. And as more of us opt to use cloud services, the role of high-speed communications networks will become even more valuable than it is today, further strengthening the position of operators.

Cloud computing is one of the biggest buzzwords in IT right now. It’s all about centralizing computing resources and software in data centers and distributing them to users as services. Companies can set up their own private clouds or opt to access public clouds that are shared by any customers who sign up to use their services.

Advantages for users
The advantages for users of cloud computing include flexibility, because services are typically charged on a pay-per-use model and companies can simply buy more capacity, as and when they need it. It also minimizes capital costs by using commodity hardware at the point of use. Lower costs and greater flexibility minimize risk and encourage rapid innovation.

It’s proving to be a winning formula, with most businesses already using some cloud services to improve their efficiency. Consumers have also embraced the cloud. In fact, it seems that we have an insatiable appetite for cloud-based services such as Facebook, YouTube and Microsoft Live.

Opportunities for providers
As cloud service providers, operators can generate significant new revenue from services for consumers and enterprises. This includes the growing market for machine-to-machine (M2M) communications solutions for industries such as utilities, healthcare and security, which can all benefit by increasing their remote monitoring and control capabilities. With the help of innovations they can also buy and sell spare capacity flexibly to make the most of their network assets.

operators are ideally positioned to become successful cloud service providers thanks to the complex combination of factors that must come together to deliver a high-quality experience. Cloud services need a combination of the right Internet applications, telecommunications services, and end-to-end IP connection. Terminals must be easy to use and reliable. On top of this, service provisioning, management, charging and customer support must all be first rate to deliver a top class service for end users. This complex combination puts operators in an exceptionally strong position to deliver the best end-to-end experience.

operators’ access to assets such as location and status information from subscribers also puts them in a good position within the cloud services value chain, provided they can make those assets available securely to third-party cloud service providers and developers.

As well as enabling truly novel types of service, cloud computing can also help operators to differentiate themselves by enriching traditional telco services with cloud applications. For example, a operator might use cloud technologies to deliver voice mail with easy-to-use personalization and integration with social networking sites.

Transforming for the new business landscape
The Nokia Siemens Networks vision is to lead the adoption of cloud technology and business models in telco applications such as voice, operational and business support systems (OSS/BSS) and value-added services (VAS). The aim is also to expand cloud services beyond the traditional telco offering to adjacent industries with cloud-based solutions.

The target is to be the number one company in transforming telecommunications businesses to leverage cloud-based computing in new solutions and innovative business models. Nokia Siemens Networks supports operators every step of the way as they reposition themselves to make the most of the opportunities ahead.

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