Only Possible For The State-Owned Autofabrik
General Motors is hoping to jump-start its revival by guaranteeing car buyers that if they don't like their new Chevrolet, GMAC, Buick or Cadillac, they have 60 days to bring it back for a full refund.
What they leave out: "And your neighbors will pay if this sinks the company."
The marketing effort that starts Monday is called "May the Best Car Win" and aims to win back customers leery of GM since it filed for bankruptcy protection earlier this year. The nation's largest automaker needs to improve sales so it can repay billions in government loans and stay in business.
Also to benefit from managmement Hubris, you know, where the top brass figures the public wants to hear them hawking their wares.
New GM Chairman Edward Whitacre Jr. will appear in the initial burst of ads, telling viewers in his folksy, Texas accent that he too had doubts about the company when he joined this summer. Now, he likes the cars he's seen, and consumers should too. If they don't, they can have their money back.