Orchids and Tomatoes: Two Economic Rulebreaker Tales
Once upon a time (the 1930's) there was a florist. This florist lived in a suburb of Chicago with his wife and family. His favorite flower was not the rose, but the orchid. His passion for orchids--exotic flowers unlike any other flower--could not have happened at a more fortunate time for him. He read the newspapers, heard the radio, and observed the happenings around him, but he didn't personally experience the Great Depression. He always had businessmen who would buy his lovely orchids as symbols of status and regard. Then as now, if you bought a girl a rose, she would think "how romantic." But if you bought the girl an orchid, whether she liked you or not, she would think, "he is rich to be able to afford such a rare flower." 'Say it with [orchids].' He lived a comfortable middle class life at a time when the middle class was almost extinct. The End.
A long time ago there was a radiator repairman (not a plumber!). business was slow. It was the 1930's. He was concerned that he would lose his home, but he grew these amazing, delicious tomatoes all his neighbors wanted them http://vegetablegardens.suite101.com/article.cfm/mortgage_lifter_heirloom_tomato so he lived happily ever after. The End.
What "orchids" or "tomatoes" industries are waiting for us? Niche market or wide appeal? what valuable, desirable products or services does America have to offer itself and/or the rest of the world?
PS. I like the term "rulebreaker" I didn't think MF would mind if I used the word as long as I credited them properly:)