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TMFEditorsDesk (< 20)

Pepsi Ignores Ikea's Warning

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July 06, 2009 – Comments (4) | RELATED TICKERS: PEP , KO

Pepsi (NYSE: PEP) is investing another $1 billion in Russia as it tries to increase its worldwide footprint and better compete with Coca-Cola (NYSE: KO).

Toby Shute recently gave a great Ikea-based object lesson in investing in Russia.  He has yet to detail what to do with 15 spare Allen wrenches. 

-Anand Chokkavelu

4 Comments – Post Your Own

#1) On July 06, 2009 at 9:35 AM, minduza (< 20) wrote:

Pepsi have no choice it's to big market to ignore. Ikea can work in Russia, but they refuse to pay bribes to local governments.

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#2) On July 06, 2009 at 9:52 AM, wolfhounds (29.30) wrote:

PEP has been operating in Russia more than 30 years. If it navigated the communists successfully, it can navigate this breed of fascists successfully. Russia wants the jobs and diversification. Sounds like a good marriage to me.

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#3) On July 06, 2009 at 3:55 PM, TMFKopp (97.79) wrote:

You could always hang onto those extra allen wrenches for when you build your Ikea car...

Matt

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#4) On July 06, 2009 at 5:40 PM, TMFEditorsDesk (< 20) wrote:

Oh yeah, that was a great joke!

 -Anand

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