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Possibly the Dumbest Stock Commentary You'll Ever Read...

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December 03, 2008 – Comments (9)

... this week, at least.

Amazing. And from an "editor"

How can Sears be worth more than $30 a share? Target closed Monday at only $29.54, and JC Penney closed at $16.55. At the other end of the retail spectrum, investors are only about $6 for Macy's, and at the low end, Family Dollar Stores closed Monday at $26. Wal-Mart is one of the few higher-valued competitors, with its shares above $50.

So I have to ask: Who thinks Sears is better than Target or even JC Penney for that matter?

The outrageous spread between Sears' share price and better-positioned retailers may be due for a correction...

The article is 90% ticker-wh0ring, as I call it, trying to get clicks from news feeds. That's part of the biz, but usually, even ticker-sk4nk articles have something to say. This one? The idea that a share's value can be directly measured by comparing it to prices paid for other shares, I mean, the lowliest intern I can imagine wouldn't make that error. I don't know if my Golden Retriever would make that mistake.

hat tip: my TMF colleagues

9 Comments – Post Your Own

#1) On December 03, 2008 at 8:32 AM, TMFLomax (29.19) wrote:

Yeah, Kristin and I were marveling at how completely awful that story was yesterday!

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#2) On December 03, 2008 at 8:37 AM, chk999 (99.98) wrote:

I'm impressed.

When I read the title I thought "My, that's a hotly contested award". But then I read the snippet. I think that one wins.

We should sell the write a gallon of compass bearing grease.

Chris - I have this land in Florida for sale ...

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#3) On December 03, 2008 at 9:11 AM, goldminingXpert (29.76) wrote:

I'm short TGT, WMT, and FDO. They all cost too much.

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#4) On December 03, 2008 at 9:21 AM, EverydayInvestor (< 20) wrote:

I'm short BRK-A! Buffett is great, but come on! $100,000 is way too much for any stock! I could buy 400 shares of GOOG for the same price!

 

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#5) On December 03, 2008 at 9:54 AM, GNUBEE (26.83) wrote:

Funny reasoning, I've only ever heard justification for sears prices based on real estate holdings. Which we all know will only increase in value.

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#6) On December 03, 2008 at 10:31 AM, hansthered0 (< 20) wrote:

LOL

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#7) On December 03, 2008 at 11:32 PM, briyan (30.85) wrote:

I know my parents think stock prices can be compared this way, even though I tell them otherwise.

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#8) On December 03, 2008 at 11:57 PM, TMFSpiffyPop (99.36) wrote:

Great find.

Sad, really. --DG 

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#9) On December 04, 2008 at 12:22 AM, redneckdemon (< 20) wrote:

Did this guy actually get PAID for writing that?  I'm in the wrong line of work.

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