"TV Everywhere Concept" is this the future?
TV on any media device you choose. That is the concept that Synacor is trying to get companies to sign up to. Charter signed up to the concept in Nov. of 2011 " Synacor, a provider of Web portal and authentication software, provided the integration to bring Netflix, Hulu and Amazon content into Charter.net's search index" Synacor turns TV Everywhere on for operators
Providers such as WideOpenWest Networks LLC, have begun rolling out online and mobile access to their slate of cable and broadcast TV shows, free to their subscribers. In early October, the cable operator announced that it will be offering HBO GO and Max GO to premium movie channel subscribers for viewing on their computers, iPad, iPhone, iPod touch and certain Android devices.
WOW!, an overbuilder with more than 420,000 estimated basic subscribers in Illinois, Ohio, Indiana and Michigan, actually began offering Comcast Corp.'s cable networks, including E! Entertainment Television, online a year ago. But it recently ramped up the service.
WOW! said offering customers access to cable TV content on multiple devices has become a necessity. It competes with Comcast, Time Warner Cable Inc. and Suddenlink Communications, all much larger rivals, in its markets.
"The risk of not doing it, as a competitive provider, is for consumers to go to [rival] cable [operators]," Cristin Brown, vice president of marketing at WOW!, told SNL Kagan.
Besides larger cable operators, DIRECTV and DISH Network Corp. are preparing their own TV Everywhere alternatives and could lure viewers.
"Everyone's moving in this direction," Brown said.
Synacor Inc. CEO Ron Frankel, whose firm helps pay TV operators set up TV Everywhere operations, said there is "significant" interest among providers to deploy the service. He said providers were interested a year ago but now there is a greater sense of urgency to get TV Everywhere up and running.
"They're starting to get phone calls [from customers] asking for HBO GO," Frankel told SNL Kagan.
Synacor has turned on TV Everywhere for about half a dozen operators thus far and expects the bulk of its 50 clients to have the service within six months. Frankel said it takes Synacor about four to eight weeks to set up TV Everywhere.
WOW! is a Synacor client, along with Rio Holdings Inc.'s Grande Communications, which serves 125,000 subscribers in Texas. Synacor recently unveiled an initiative it calls "TV Everywhere for Everyone" to help operators in small rural and mid-sized markets deploy the service.TV Everywhere mitigates cord-cutting
Faced with the threat of consumer defections to online video sites, Time Warner Inc. and Comcast announced an initiative called "TV Everywhere" in 2009 that would give subscribers access to content over the Internet and mobile devices at no additional cost. Customers sign in to authenticate their eligibility.
The goal is to stop people from canceling their cable subscription and watching TV shows online at free or cheap sites.