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Re-arranging the deck chair on the JCP Titanic...



April 08, 2013 – Comments (2) | RELATED TICKERS: JCP

So  Johnson  is  out  and  Myron  is  back  in ???

Brillant  !!!!!!!!!!!!


OPPS....  looks  like  the stock  in  now  turning  red  in after hours  after  it  was revealed  that  Myron is  back  in...


Film at  11...

Pain  is  in  the forecast...


2 Comments – Post Your Own

#1) On April 08, 2013 at 6:11 PM, L0RDZ (90.46) wrote:

Do you smell  the  blood  in  the water ?


short  history  of  JCP  relevant  crashing

On February 12, 2011, The New York Times exposed the use of link schemes, i.e., spamdexing, successfully to promote the JCPenney web site in Google search results by having the company's website come up as the top search results, especially during the holiday season. Doug Pierce, an expert in online search, described the optimization as "the most ambitious attempt to game Google's search results that he has ever seen." Ultimately, Google took retaliatory action and drastically reduced the visibility of JCPenney in searches. Although the retailer denied any involvement, it fired its search engine consulting firm, SearchDex.[21]

In June 2011, JCPenney announced that Ron Johnson will become the company's new CEO.  In October 2011, JCPenney sold the 15 remaining catalog outlet stores to SB Capital Group. These stores will remain open then transition to JC's 5 Star Outlets.

 On December 7, 2011, JCPenney announced the acquisition of 16.6 percent of Martha Stewart Living Omnimedia stock. JCPenney plans to put "mini-Martha Stewart shops" in many of its stores in 2013, as well as starting a website together.

On February 1, 2012, JCPenney began a new pricing method, with "Every Day" prices on most days reflecting what used to be sale prices, "Monthly Value" for certain items every month in place of sales, and "Best Price" the first and third Fridays of each month, tied to paydays.

Prices would also not end in 9 or 7, instead using whole figures when pricing items.

The changes in the stores include a focus on the mini-stores such as those for Martha Stewart products.

Ellen DeGeneres, a former JCPenney employee, becomes the chain's spokesperson in a tour and advertising campaign in Spring 2012.

 The advertising campaign received backlash from One Million Moms – an arm of the conservative American Family Association – which stated, "Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families." JCPenney later issued a statement reassuring that they stood behind DeGeneres as their spokeswoman.

In April 2012, the company announced plans to trim its workforce, laying off nearly 13% of its home office staff in Dallas, and closing a call center in Pittsburgh. Many managers, supervisors and long-time employees were let go on April 30, 2012, due to "simplified practices" that no longer needed as much oversight. In June 2012, the company announced that Michael Francis, the company's president, was leaving the company, after only eight months on the job, effective immediately.

 In July 2012, the company announced that it was laying off 350 more workers at its headquarters.

In August 2012, JCPenney began rolling out a Shops strategy in stores. The shops are described as stores-within-a-store, planning to eventually roll out 100 shops in 683 stores. The first shops include Levi's, The Original Arizona Jean Co. and i jeans by Buffalo. That month, the company posted a second quarter comparable-store loss of 22%, with internet sales dropping 33%. At an analyst meeting in New York the same day, CEO Ron Johnson said, "I’m completely convinced that our transformation is on track." JCPenney's stock rose 5.9% on Johnson's comments at the analyst meeting, the largest single-day stock increase since late January 2012.

The "secret" prototype store is located on the 3rd floor of the store at Valley View Center in Dallas, which has been closed to the public.

Fourth quarter sales for JCPenney, in 2012, were poor. Sales were off 28.4% from a year earlier, same store sales were down 32%. Strategic choices made by CEO Ron Johnson a year earlier, including the change in pricing strategy, were being called into question.

It was announced in April 2012 that Nickelson Wooster would become the creative director for JCPenney menswear.  Wooster stated in an interview with Esquire magazine that his influence on the brand would begin with spring menswear available as of February 2013.

On 08/04/13 at around 22:00 GMT it was announced that CEO Ron Johnson had been fired.

 It was later announced that Mike Ullman will be his replacement.

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#2) On April 09, 2013 at 3:40 PM, L0RDZ (90.46) wrote:

Ice burg  dead ahead !!!

Whats  that ??  the   captain  had  spent  all  the fuel  ? ($$$)

I know why  don't we  replace him with the  previous  captain..

yeah  yeah  thats  the ticket...

Lets  hold meetings  and  conference calls with whatever management  we still  have  left  and  see  what works  and  what  doesn't.

Oh wait  didn't  we  fire  everybody ?

James  Cash  Penny  is  probably rolling over in his  resting spot...

Call me  now  Mike  will  fix  it all...

Meanwhile  at  the stores  you probably  will have to wait  in lines to buy  anything  if you can  find  something you wanna buy as well as  someone  willing to take  your  merchandise and  print you out a  receipt...

Stores  are  gonna  close... 



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