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February 14, 2008 – Comments (3)

Helicopter Ben and his gaggle of short-sighted market-savers tell us that inflation is just fine.

Pay no attention to stuff like this (from a recent restaurant CC)

Now, a few trends and details on the first quarter of 2008. To date in the first quarter, same store sales are at 4.1% for company-owned restaurants and 1.3% for franchise locations. The potential benefit in the quarter for many price increases is estimated at 3% for company-owned restaurant sales, which includes a first-quarter 2007 increase of 2 to 3% that rolls off at the end of February, and a new 3 to 4% menu price increase that will take effect when we roll the new menus at the end of the month. We're pleased with the same-sale store trends given the prior-year's first quarter same-store sales were 8.7% for company-owned and 3.3% for franchise locations.

3 Comments – Post Your Own

#1) On February 14, 2008 at 9:23 AM, TMFBent (99.83) wrote:

hmm, caps is freaking out on me. It ate the rest of that quotation...

Now, a few trends and details on the first quarter of 2008. To date in the first quarter, same store sales are at 4.1% for company-owned restaurants and 1.3% for franchise locations. The potential benefit in the quarter for many price increases is estimated at 3% for company-owned restaurant sales, which includes a first-quarter 2007 increase of 2 to 3% that rolls off at the end of February, and a new 3 to 4% menu price increase that will take effect when we roll the new menus at the end of the month. We're pleased with the same-sale store trends given the prior-year's first quarter same-store sales were 8.7% for company-owned and 3.3% for franchise locations.

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#2) On February 14, 2008 at 3:09 PM, redearth329 (99.84) wrote:

Huh? Unless the point is that this statement is horribly obfuscated, I don't get it. Could you break it down for me? Are these guys saying that they already have 3% increases for the quarter, and they're only going to get 3% increases, including 3% price increases? I'm confused.

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#3) On February 18, 2008 at 10:54 AM, ByrneShill (75.61) wrote:

It's obscure but basically the restaurant will raise price 5-8%. Restaurants usually don't raise their prices much faster than inflation, so either these guys are nutjob or Bernie is a nutjob. Or maybe both.

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