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Scary Prediction: Harley Davidson Gets Bought

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January 22, 2009 – Comments (2) | RELATED TICKERS: HOG

Where exactly is Harley Davidson headed?  CNBC thinks they know...but whatever...

Budweiser got bought out last year so what exactly is protecting HOG from getting bought out this year? 

(HOG) sits at a 12 handle stock....putting it dreadfully close to a new 52-week low.

Back in the 4th Quarter Earnings Release which was dismal....and analysts expect tomorrows earnings release to be just as dismal if not even worse...with as much as a 30 cents per share cut in its 2009 earnings expectations.... an Analyst came out and said that Harley Davidson might be forced to sell off their HDFS branch of their business.

Who would buy that branch?  Seriously?  Who would want to take on that credit mess on Harkley's hands?  Not even the head of the department stuck around, bailing out after 2 years.

The only thing worth buying.... Is Harley Davidson's "real" business.... Their HOGs.

You can always go ahead and claim "Say it ain't so!  Harley's a great American Brand."

But so was Budweiser.

2 Comments – Post Your Own

#1) On January 22, 2009 at 8:59 PM, abitare (58.10) wrote:

I think Harley getting bought is possible. The brand is internationially recognized and popular overseas. The Harley brand sells clothing fairly well overseas.

 

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#2) On January 22, 2009 at 10:55 PM, monksnake (38.58) wrote:

Harley is a terrible company to own in this environment.  Even though their stuff is recognized, it is also sorely overpriced.  When I go to the local bike shop (I'm personally not a fan of Harley), I just can't believe how expensive items are with the Harley logo on them.

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