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TMFDeej (99.46)

Spy Photos of Middleby's Next Innovative Product

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June 26, 2009 – Comments (3) | RELATED TICKERS: MIDD

Anyone who subscribes to The Motley Fool's fantastic Hidden Gems newsletter is well aware of a company called Middleby.  This manufacturer of cooking equipment, mainly ovens, has been a big winner for the service, returning nearly 400% even after the market meltdown since Tom Gardner discovered it several years ago.  Followers of the company know that its CEO, Selim Bassoul, earns the big bucks (much to some shareholders' chagrin) because he usually delivers outstanding results by thinking ahead and always looking to capitalize on the next big emerging trend in the industry, such as the company's foray into convenience stores, more efficient friers, or its introduction of energy efficient equipment. It appears as though Mr. Bassoul has found his next innovative market segment to go after.

Everyone knows that in this day and age people are increasingly pressed for time and looking for ways to multitask. I have an inside source who risked life and limb to get me an early spy photo of the next innovative product that MIDD plans to launch:



My source tells me that "this 12V portable oven and pizzeria plugs right into your dashboard. High and low settings for cooking and warming. Unique heating elements cook from top to bottom. Built-in fold out carry handle. Easy to clean and maintain. Fine freeway dining."

Think about all of the time that parents will be able to save by cooking dinner while picking their children up from school. Sure, much like talking on the cell phone or even worse texting while driving, cooking while driving probably isn't all that safe...but talking on the phone while driving is illegal in many states. To the best of my knowledge no states have specific statutes that ban cooking while driving yet.

Man this Selim guy is good.

Deej ;)

3 Comments – Post Your Own

#1) On June 26, 2009 at 6:31 AM, Effloresce (85.82) wrote:

Interesting, but honestly in my opinion that's just a little much. I mean really, who is in that big a hurry that they need to do actual cooking in their car? That's just over the top silliness to me, and not to mention the obvious danger to yourself and fellow motorists brought about by cooking hot foods inside your car while driving. Doesn't seem like a terribly bright idea to me, in fact it seems really, really dumb, but I bet these things will sell like hotcakes nonetheless.

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#2) On June 26, 2009 at 7:30 AM, TMFDeej (99.46) wrote:

The article was a joke :).  Sorry if it wasn't clear from the post.

Deej

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#3) On June 26, 2009 at 10:07 AM, hall9999 (99.56) wrote:

  It does bring up an important point though, Deej.    Legislators are going to all the trouble of specifically banning cell phone talking/texting while driving - as if it wasn't already a rule that you're supposed pay attention to the road while driving.  Following the same logic, maybe they do need to spend time writing laws that ban:

cooking while driving,

fiddling with the radio too much while driving,

turning your head to yell at the kids in the backseat while driving,

closing both eyes for several seconds just for the thrill while driving...

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