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Stocks Are For Trading, Do Not Make It Personal



November 30, 2011 – Comments (2) | RELATED TICKERS: NFLX , GMCR.DL , BBY

One of the fatal flaws that many traders make is to take stock trading personally. Often, most traders and investors will trade a particular stock several times and become comfortable with the equity, which is fine, however, the problem that many traders and investor make is that when they lose on a trade in the stock they feel that they must get even or find the need to seek revenge on the equity.

Over the years in this business I have seen countless amounts of traders tell me that they have to get even with that stock that they lost money on. I will often ask the trader if the CEO, or the CFO of the company knows them or did something personally to them? Obviously, they will answer no and say that they lost money in the stock and need to get it back. Well, I have news for you, the stock does not care if you make money or lose money in a trade. The stock market does not care about the color of your skin, your religion, or anything else about you. What the stock market will do is happily take your money if you do not know what you are doing.

These days I still see traders getting personal with former leading stocks such as Netflix Inc (NASDAQ:NFLX), Green Mountain Coffee Roasters Inc (NASDAQ:GMCR), and Best Buy Inc (NYSE:BBY) just to name a few. Stocks are for trading and really nothing more. Every stock has its cycle where it will be a fan favorite or market darling. Later on down the road there will be a new stock on the block that becomes a leader and a market darling. Sooner or later, if will run its course and fall out of favor. That is how the stock market works. So the next time you lose money on an Apple Inc (NASDAQ:AAPL) trade and want revenge on the stock remember it's not personal.

Nicholas Santaigo

2 Comments – Post Your Own

#1) On December 01, 2011 at 3:52 AM, goalie37 (88.09) wrote:

Hehe.  Excellent point.

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#2) On December 01, 2011 at 7:56 PM, SultanOfSwing (32.43) wrote:

Another way people take a stock personally is by trying to turn a large unrealized loss into a break even trade or a winning trade.  In other words, becoming a "Gucci Clutcher" (aka a bag holder), by trading on hope and lengthening the timeframe far beyond what the actual trade dictates.  There are two glaring problems with this strategy: (1) You abandon your strategy in hopes of a meager profit while learning very little, and (2) you tie up precious capital and in doing so can miss out on other lucrative trades.

I admit I've often failed at this discipline and I'm trying to stop.

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