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The 10% Promise series



August 15, 2011 – Comments (1)

We've received a few questions about our 10% Promise article series (you can see recent entries here:

The purpose of our 10% Promise series is to help investors make sense of major stock price movements. Every trading day, handfuls of stocks have drastic -- 10% up or down -- share price movements. Although we don’t believe in timing the market, a 10% move is material to any holding, and so our promise to readers is simple: We will deliver relevant context on the move, as well as our takeaway on what’s next.

We've found that there's ample news coverage of the "what" of the story -- for instance, a company’s earnings report disappointed, the stock dropped -- so the 10% Promise series aims to explain why what happened matters (or doesn't) and what to expect next. The stories use a simple framework: What? So what? Now what? As in: What happened, what does it mean, and what's next?

There are thousands of publicly traded companies, but we've ruled out penny stocks, illiquid stocks, and very small companies because their share prices are often prone to movements that have little to do with the underlying business.

We hope you enjoy the series. As always, you can give us feedback in the comments below or via

Foolish best,

Brian Richards managing editor

1 Comments – Post Your Own

#1) On August 15, 2011 at 10:08 PM, SultanOfSwing (32.43) wrote:

Hey Great Idea!  I have just two small suggestions:

(1) Can you include the ticker symbols in parens?

(2) Can you list the poppers first, followed by the droppers?

I'll definitely use this series to compare against my screens. 


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