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Varchild2008 (84.50)

The DJ HERO versus Call of Duty Argument explained again

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October 26, 2009 – Comments (0) | RELATED TICKERS: ATVI

I don't see any of the analysts assessing how much impact DJ HERO's weakness in sales will actually translate???

I mean so many people want to do 10+% slash to expected revenue....51% slash here.. 53% slash there....

I don't see anyone considering my earlier argument...

When it comes down to a 2009 atrocious economy situation and DJ HERO's price tag is ridiculously high then ultimately..... Come November the gamers are going to buy 1 or 2 video games at TOPS.

Christmas may boil down to 1 video game purchase...

I think a good 30% or slightly less than a third is a reasonable gander at how many more sales of Call of Duty Modern Warefare 2 will happen from Gamers who take a pass on DJ HERO from the Sale Price....

In other words...  DJ HERO lack of pre-orders.... is Call of Duty's 30% increase in them.

And Profit Margin wise... You can't really guess what the profit margin hit is when Call of Duty carries a Hefty Price Tag as well with their prestige edition and other more pricier editions of the title.

I am also curious about how Prototype does and Guitar Hero 5 does for the XBOX 360 going forward.   Bottom line is that the total sales for Guitar Hero 5 may be weaker than hoped for but I pointed out that the XBOX 360 saw an increase year over year in Guitar Hero 5 sales around 19,800 copies in September.

So.... If we get Year over Year Sales Increases with Guitar Hero 5 for the XBOX 360....November and December.... Then certainly that too should offset DJ HERO's weak sales....

Everyone wants to suddenly base their revenue judgements on DJ HERO and not bother to look at the bigger picture....    Marvel Ultimate Alliance II sold 236,000 copies for the XBOX 360 in September.  Those are STRONG numbers I expect will GROW into the Christmas holiday....

And I think that title offsets some DJ HERO weakness.... 

Therefore expecting this ridiculous 10.X% decline year over year in the Revenue column is not going to come to fruition when a lot of the weakness out of DJ HERO should be other title's gains.

P.S.  I chose Tekken 6 over DJ HERO this week as a Video Game buyer.  So, that should tell you something about video game pricing.

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