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SuntanSuperman (99.82)

The Emergence of Big Yogurt



February 28, 2013 – Comments (0) | RELATED TICKERS: DANOY

Yogurt as a product category has been one of the consumer staple industry’s fastest-growing segment in recent years. Popular for decades in Europe (where the annual yogurt consumption in some countries is about 70 pounds per person!), yogurt has newfound growth away from Europe as Americans, Canadians and those in the emerging markets have embraced this traditionally European food staple. The US yogurt market in particular has very favorable customer demographics, being primarily driven by 18-34-year-olds.

A fast growing product category being bought by young Americans with many decades of repeat purchases ahead of them, you say? What is not to like about yogurt in the United States and elsewhere in the world? That is exactly what food companies are thinking. Many of them have recently acquired their way into this huge growth opportunity.

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