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The Future of Goldman Sachs



January 25, 2010 – Comments (5)

is awesome if they hire this intern candidate.

5 Comments – Post Your Own

#1) On January 25, 2010 at 10:22 AM, brickcityman (< 20) wrote:

Nah... I think before all is said and done they will have to do the presto-chango corporate name change and rebranding.


Your product kills millions each year with lung cancer?  Boom give your self an opaque name and a colorful new logo.


Your product is loaded with fat and calories, your outlets cater to people without the means to purchase and prepare healthier food?  Boom buff-up the old logo, turn your name into an acryonym, and heck try to fool people by making your food sound like its been freshly prepared at home.


You seem to have a knack for crashing planes?  No problems there... a spiffy new paint job on each plane, a slightly modified uniform, a new brand and your good to go.


Your companies mercenaries get a little out of hand while operating in a lawless country?  No problem, just a little rebranding and you'll be back bleeding the worlds armies of talent and operating a world class paramilitary in no time.


Your company skirts financial ruin by extricating itself from the very markets it helped to create in just the nick of time meanwhile you accept government money to amp up your proprietary trading operations that exploit a degree of access to electronic trading that few others have and all the while you reward your traders and top echelon clients handsomely no problem... 




ole' LLoyd already tried one out...  But while "Gods Servants" would at least keep the old ticker symbol alive it did not go down well with the public...  Afterall this is America, we tend to take our religion a little more seriously than most other places....


Might I suggest:


Gybralter Securities

Grouppa Simpatico

Guaranteed Success

Genco Systems



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#2) On January 25, 2010 at 10:29 AM, lemoneater (58.13) wrote:

Gybralter Securities gets my vote! But another financial firm probably has already trademarked the Rock of Gibralter.

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#3) On January 25, 2010 at 10:30 AM, XMFPhila100 (92.02) wrote:

He'll fit right in :)

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#4) On January 25, 2010 at 10:57 AM, brickcityman (< 20) wrote:

@ lemoneater... I wish I could say the spelling mistake on the first one was intentional... but is was a combination of haste and my poor sense of how a given word should be spelled based on how it sounds...  Also I was trying to figure out how to work the notion of "Gypping" into one of these, but couldn't directly, so maybe it was a subconcious error.

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#5) On January 25, 2010 at 11:19 AM, lemoneater (58.13) wrote:

brickcityman, no worries. I like your spelling. I think the name Gybralter conveys the joint idea of dishonesty and inertia. It's all about branding!

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