The Gap, Inc & Obese America
The United States Center for Disease Control and Prevention esitmates that 47% of America will be obese by 2030. (Source: http://www.cdc.gov/media/releases/2012/t0507_weight_nation.html)
Until The Gap can realize the value of the obese market they will continue to lose value over time. Current market value is a result of effective marketing and is not an accurate depiction of what the future holds for GPS.
Until GPS introduces a fashionable clothing line for the lower-middle class and the middle class, they will not reach their full market share potential. America is not only becoming obese, we are also becoming poorer.
As of 9/28/2012, GPS is near it's 52 week high. Sale now and wait for GPS to respond to the changes in consumer preferences.