The International Dairy Foods Association (IDFA) and National Milk Producer Federation (NMPF) hate America...
... and they want to take away your right to choose. They are actively petioning the FDA to allow them to put in articficial sweetners into milk and milk products without having to label those products to say they contain artificial sweetners. Obviously knowing consumers wouldn't want to knowingly buy said products. I drink milk, I hate artificial sweetners, this angers me greatly.
Huffington Post article
Place to read and comment on the petition
If this goes through it might boost sales of soy, almond, rice milk from disgruntled consumers switching over which could boost white wave (WWAV). I'm guessing "certified organic" milk wouldn't be allowed to contain these things, but I could be wrong about that.