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The Inverse Relationship Between Media Content and Media Size



May 06, 2010 – Comments (2)

So I was on WTOP radio this morning, which is the #1 ranked news station in DC. In other words, it's a pretty big media hit.

The topic was the Greek debt crisis, and I was prepared to dive deep into the numbers and situation having within the last few weeks visited Greece and written several columns on the topic. As it turned out, I answered three very basic questions. 1) Is it a big deal? (Yes.) 2) Should investors be scared? (There are opportunities for long-term investors.) 3) How can people protect their 401(k)s? (Appropriate diversification and asset allocation).

And then we were out.

Of course, if I had been on some niche program with no listeners, we would have go on for hours dissecting the crisis. And that is the inverse realtionship between the size of a media channel and the content it provides. The bigger the hit, the less you need to know to be successful (you should see the brain dead spots I've done on The CBS Early Show). But if you go on some program with no listeners, you need to be prepared to actually know your stuff.

2 Comments – Post Your Own

#1) On May 06, 2010 at 10:26 AM, XMFHelical (< 20) wrote:

Nobody Goes There Anymore, It's Too Crowded”. -- Wisdom of Berra

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#2) On May 06, 2010 at 11:26 AM, smartmuffin (< 20) wrote:

I think the general concept of taking fairly specific and complicated topics and distilling them into a few sentences for a wide audience is just laughable.  You always hear news hosts asking experts to "put it in layman's terms" or "in one sentence what do our viewers need to know"

 Well guess what?  Stuff like this is usually a complicated situation that just might require more than one sentence of explanation.  It might even require you to have a general background knowledge of key financial concepts.  It might not neatly fit some clever folksy analogy.

 It really, really bugs me to see someone who has devoted decades to researching valuation to be put on some news show and asked "So, should investors be buying or selling stocks right now?"

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