The Inverse Relationship Between Media Content and Media Size
So I was on WTOP radio this morning, which is the #1 ranked news station in DC. In other words, it's a pretty big media hit.
The topic was the Greek debt crisis, and I was prepared to dive deep into the numbers and situation having within the last few weeks visited Greece and written several columns on the topic. As it turned out, I answered three very basic questions. 1) Is it a big deal? (Yes.) 2) Should investors be scared? (There are opportunities for long-term investors.) 3) How can people protect their 401(k)s? (Appropriate diversification and asset allocation).
And then we were out.
Of course, if I had been on some niche program with no listeners, we would have go on for hours dissecting the crisis. And that is the inverse realtionship between the size of a media channel and the content it provides. The bigger the hit, the less you need to know to be successful (you should see the brain dead spots I've done on The CBS Early Show). But if you go on some program with no listeners, you need to be prepared to actually know your stuff.