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The Language of Healthcare.



May 20, 2009 – Comments (1) | RELATED TICKERS: UNH , ANTM , AMCE

This is an absolutely fascinating document from Frank Luntz that everyone should read. It discusses how Conservatives should frame the Healthcare debate, what words "work" and don't "work". It is graphic description of how products are sold today, in this case the selling of "healthcare status quo". What is absolutely most facinating to me is within this entire document there is absolutely no concern for "lets collect the facts and make the best case we can". It is all about fear and emotion. The poll was done in April and the BS campaign already begun.

The language of Healthcare 2009

This document is based on polling results and Instant Response dial sessions conducted in April 2009. It captures not just what Americans want to see but exactly what they want to hear. The Words That Work boxes that follow are already being used by a few Congressional and Senatorial Republicans. From today forward, they should be used by everyone....

...The availability and bureaucracy of healthcare causes significant frustration. A quick scan of the polling data below shows that there is no love lost for insurance companies – primarily because of their perceived profitability, a lack of accessibility, their lack of accountability, and an excess of bureaucracy. In fact, notice how many of the top complaints involve health insurance in some way.

We suggest ratcheting up the rhetoric against insurance companies to almost the same degree as you do against Washington bureaucracy. Call the Democratic plan a “bailout for the insurance industry” – both because it is, and because it will build lasting credibility by going after the two things the American people hate most: Washington bureaucracy and insurer greed.

Which of the following is the greatest short-coming of America's healthcare system?

Not having health insurance 49.8%

Dealing with the insurance companies 43.0%

The lack of focus on preventative medicine 39.6%

That healthcare is not yet universal 34.5%

Inflexibility of healthcare plans 30.9%

Insurance companies’ refusal to cover

preexisting conditions


Too many frivolous lawsuits 30.4%

Too much gov’t regulation/intervention 11.3%

Not enough gov’t regulation/oversight 5.9%

Poor quality of care 5.8%

Very few Americans are complaining about “not enough general practitioners,” “not enough specialists,” or “too unsafe.” In fact, only 6% say “poor quality of care” is one of their three top concerns. The lesson is this: people do believe that American healthcare TODAY offers good quality and the doctors we need. Use this to your advantage. Raise the prospect of what happens when – with all the other problems we have in healthcare and with everything we already know about government – we follow the Democratic proposal and jeopardize our quality of care and access to good doctors by putting politicians in charge of your healthcare.

(Note from Devoish: I am one of the very few Americans who believes "not enough General Practicioners" is a part of healthcare's problems).

This next load of crap intentionally and completely avoids the question "Would you rather get better care and lower cost with H.R.676?".


Would you rather…

“Pay the costs you pay today for the quality of care you currently receive,”

-- OR--

“Pay less for your care, but potentially have to wait weeks for tests and months for treatments you need.”

Their Answer:


Put slightly differently, here are the results from our national survey:

And if the federal government were to offer a healthcare plan that was 20 percent less expensive than what you probably pay now and gives you many but not all the benefits and choices you have now, would you be more likely to sign up for the cheaper government plan or pay for the more expensive private plan?

More expensive private plan 63.0%

Cheaper government plan 37.0%

Note: Even the most liberal Obama voters narrowly preferred the private plan by 51%-49%. As you move across the spectrum, preference for the more expensive private plan grows exponentially: 54%-46% for moderate Obama voters, 71%-29% for moderate McCain voters, and 86%-14% for conservative McCain voters.


1 Comments – Post Your Own

#1) On May 20, 2009 at 1:48 AM, DarkToast (32.06) wrote:


FU Frank.

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