Those Forgotten Boomers!
With all the negative talk about the credit crisis and how it will lead to recession, pundits opining on demographics and economics seem to have totally forgotten about baby boomers. That's pretty amazing, since for the last 40+ years almost no one ever discussed the effects of demographics on the economy without focusing on boomers.
Their blind spot is our opportunity.
Baby boomers are currently 45-60 years old. Few of them took out sub-prime loans. Most of them are fully employed and at their prime earning stage. Most of them are entering the empty-nest, no more college tuition bills, no more mortgage phase of life.
They are ready to fix up the house, travel, buy RVs and other toys and make up for all those financial sacrifices that raising a family create. Few of them are planning to get out of stocks as they approach retirement since most of them plan to be around for another 30 to 50 years.
Investors who are expecting a recession and stock market crash aren't taking these facts into account. That's why they're wrong and that's why this is a great time to invest in businesses that cater to boomers.