Time to Smell the Coffee?
What's the deal with GMCR and JVA? I know a lot of people don't think they can keep up the growth (GMCR of course, JVA just piggy-backs), but their numbers today were pretty impressive. I think too many of us underestimate our country's addiction to coffee. GMCR looks like it is poised for more growth. The only concern would be the PE of 119! You can read through the numbers of their earnings here (I don't like SeekingAlpha, but it's just a transcript).
What do you Fools think? I don't expect to open any positions in RL, but a red-thumb on GMCR seems inevitable.