Toyota takes heat for 'the herpes of the advertising world'
Anyone who has been as annoyed as I have been by the recent ad blitz by Toyota (TM) will love the following article that a colleague forwarded me this morning:Toyota takes heat for 'the herpes of the advertising world'
This quote on the ad that someone recently wrote on Facebook is an absolute classic:
"Anyone who has been watching football or pretty much anything the past few weeks has obviously been exposed to what can only be considered the herpes of the advertising world. ... If you feel the need to cut your ears off with a plastic knife and then use it to stab that (expletive deleted) red zero that keeps moving on the commercial, join this group to express your pain."
I wrote about Toyota's massive "Saved by Zero" promotion back in early November, saying:
"After watching its sales fall by a stunning 32% last month, Toyota has decided to go on the offensive...and it has the cash to do so. This month it has launched a huge wave of new incentives and commercials, which some estimate will cost the company in excess of $250 million, in an effort to stop its sales slide and to steal market share from its American competitors. Through its new "Saved By Zero" promotion, Toyota will offer special interest rates as low as 0% on eleven different vehicles."
Little did I know then how truly annoying this TV ad would become. At first it was funny as I turned up the volume on the television to pick on my wife, who's more irritated with the ad than I am. However, things got out of control a couple of weeks ago when my four-year-old son began singing the theme song completely unprompted while sitting in his car seat. AHHHHHHHHH.
Apparently a lot of other people out there agree with me that this spot is annoying. According to the above Automotive News article (subscription required) "the Internet is abuzz with people complaining that they've seen way too much of Toyota's latest marketing effort. Especially vocal are viewers of Sunday and Monday night football games, who complain that the ads touting 0 percent financing on a dozen models seem to run during every commercial break, sometimes more than once."
Still the fact that Toyota has the ability to offer 0% financing and special lease rates on its vehicles at a time when poorly-run companies like General Motors (GM) have been forced by liquidity issues to completely pull the plug on their special financing and lease offers illustrates just how much trouble the domestic automakers are in.