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JakilaTheHun (99.94)

Value Invasion, Episode #001

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March 27, 2014 – Comments (4) | RELATED TICKERS: VPRT

Ladies and Gentlemen, it took two and a half months, but it's finally here.  Back in January, I soliticed stock ideas from all of you here in CAPS-land for a web TV show idea I had.  I thought developing a YouTube show on this wouldn't be much of a task, but was I ever wrong about that!  After two months of frustration and possibly 8 - 10 different attempts, I finally got the hang of it.

The result of my labors:  Episode 001 of the "Value Invasion." 

https://www.youtube.com/watch?v=2FLXb9iMQZg

Check it out and let me know what you all think. 

Don't worry, I'm still working on refining and finding ways to improve the show, but I'm satisfied enough with Episode #1 to make it available to the world.  The show will continue to evolve in upcoming episodes, and hopefully for the better.  Now that I have the format down, future episodes should be much easier to do, as well. Indeed, Episode #2 is likely not that far behind.

First episode is on Vistaprint (VPRT).  

As for ideas in the original thread, there were a few really good ones that I couldn't do them because I already own the stocks and have done a lot of research already.  Overall, surprised by how good some of the ideas were.  So why did I pick Vistaprint first?  No particular reason, to be honest, except that I had never analyzed it before. 

4 Comments – Post Your Own

#1) On March 28, 2014 at 12:54 AM, Option1307 (29.75) wrote:

Good stuff man, this will be a fun sries!

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#2) On March 28, 2014 at 1:09 AM, MKArch (99.71) wrote:

Good Start Jake! I'd start getting interested in a company like VPRT if it came in at 50% below a conservative fair value instead of 50% above so I'm with you on this one.

I'm a self employed architect one man show so I'm right up Vista Print's alley. In fact I'd be a customer if it were'nt for the fact one of my customers has a print shop. That being said it takes a long time to run through 250 business cards and it looks like VPRT has only been public for a few years. I suspect todays new business will be repeat business in a couple of years and new business from a couple of years ago is probably just repeating now. If you were going to look into this company a little deeper that might be a dynamic to explore.

I'm looking forward to the next installment of Huneycut TV!

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#3) On March 28, 2014 at 4:27 AM, JakilaTheHun (99.94) wrote:

MKArch, 

My personal opinion on VPRT (as a small business owner) is mixed.  I've found their custom envelopes are very high quality, but their business cards are lower-quality than I expected and overpriced.  Also, their constant marketing is annoying (spam, upselling, etc). 

I've discovered that if you have a reasonably good color printer, it's fairly easy to make your own business cards.  It's less expensive, simpler, and also gives you much better customization options. All you need is a simple program (e.g. Microsoft Publisher) and business card printing paper. 

VPRT tries to be a one-stop shop, but I've also found that you can find higher-quality at lower-prices if you shop around a little.  Had some custom TV shirts made to try to promote something once, and got much better prices and higher quality elsewhere. 

For this reason, I think VPRT's main advantage is purely marketing.  All small business owners know about VPRT, but if you start shopping around on particular items, it quickly becomes apparent that they are far from the best.  Not sure if this plays into their earnings woes, but it's possible --- the growing marketing might be a sign that there is not much repeat business. 

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#4) On March 28, 2014 at 12:06 PM, MKArch (99.71) wrote:

Come to think of it, my business is mostly word of mouth and I only deal with maybe 15-20 unique clients a year so I don't go through business cards very quickly. My work is my marketing so I've been able to get away with sending pdf's of my proposals and contracts out and I skip the pre-printed letter head and envelopes.

I remember paying a couple hundred dollars for a run of business cards years ago and when I saw Vista Print advertising $10 runs it seemed like maybe they were the low cost provider. I tried DIY'ing my own cards and was happy with the printing quality but the stock was a little flimsy and the perforated edges were somewhat noticable so I gave up on this, although it sounds like I might have just needed to buy a better grade of stock.

 I think you are right that this is an industry that's evolved rapidly and I probably just didn't investigate my options thoroughly enough. I can get away with it in my business but it's important to understand if I was thinking about taking a stake in VPRT.

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