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reddingrunner (92.06)

What price simplicity?



May 31, 2007 – Comments (3)

I just added this comment to my Apple recommendation.  Apple is (by far) the biggest stock holding in my for-real portfolio.  Bottom line:  Apple has a huge, often unrecognized moat...

OK, it's up 33% in the five weeks since I started CAPS and I'd still buy it today.  Apple has something no one else can match --- as complicated electronic equipment, from computers to phones to entertainment devices to etceteras, takes over our lives, the biggest challenge and drawback to consumer acceptance and full utilization wll be complexity and learning curves --- Apple does Simple better than anyone else, and it's too late for anyone else to catch up anytime soon.  If people want simplicity and ease-of-learning Apple will rock the world.  Target price = 1000, circa 2012.

3 Comments – Post Your Own

#1) On June 01, 2007 at 1:42 AM, Hezakiah (35.51) wrote:

I agree with a lot of what you said about Apple...I like the company too.  But your target price just seems a little rich to me.  $1,000/share would make Apple a trillion dollar company.  Possible, but that would definitely only happen with either some blockbuster new products (in addition to iPhone) or incredibly rapid and successful international expansion.

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#2) On June 01, 2007 at 12:15 PM, reddingrunner (92.06) wrote:

$1000 was somewhat hyperbolic, but not totally.  Imagine 33% of the population using Mac laptops and having Apple-based integrated home entertainment-electronics centers with their phones, computers and entertainment all integrated and you'd be way past $1000 not even counting the rest of the world.

Will anyone else be able to match them for plug and play simplicity and interactivity?  Will people really want a long owner's manual for each and every electronic item when they could have one system in which all components follow the same intuitive rules?

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#3) On June 07, 2007 at 3:13 AM, reddingrunner (92.06) wrote:

BTW: $1000 would be an 8-fold increase in ten years; the stock is up 15-fold in the past four and a half years.

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