From iPods to iPhones to MacBooks, Apple uses its “think different” approach to reframe computing, communication, and more.
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Apple is a vertically integrated technology company which has recently delivered big time on its long-term "digital hub" strategy. The iPod & the iPhone have produced a halo effect over the software/hardware "core" products, what's next? As problems with Vista persist and iProfits are funneled into hardware/software improvements, could we be talking 10% market share of PCs sometime soon? While Bill Gates has retired into philanthropy, Steve Jobs is still delivering bottom-line masterpieces.