Apple, Inc. (NASDAQ:AAPL)

CAPS Rating: 4 out of 5

From iPods to iPhones to MacBooks, Apple uses its “think different” approach to reframe computing, communication, and more.


Player Avatar EVplusEV (57.43) Submitted: 8/26/2012 10:41:31 AM : Outperform Start Price: $76.23 AAPL Score: -24.56

I've been long Apple (real money) since the low $300 range, buying more shares in the low $400 range. The position has grown to 20% of my portfolio and has been a fantastic performer. The recent patent win vs.. Samsung should be a short term catalyst to drive the share price higher pre-iPhone 5 release.

All of that said, I do feel that the iPhone 5 needs to be a "home run" for me to stay with a 20% allocation. The dividend, share buybacks, and lack of wow factor in recent products has me concerned that Apple's meteoric run might be coming back to earth. The 4s was a refresh (though I did buy one), and the iPad and MacBook Pro retina display were nice but not what we have all come to expect from Apple.

It will be painful, but if the iPhone 5 is not "amazing," I will be taking principal off the table and letting some profits run.

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