Apple, Inc. (NASDAQ:AAPL)
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From iPods to iPhones to MacBooks, Apple uses its “think different” approach to reframe computing, communication, and more.
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From iPods to iPhones to MacBooks, Apple uses its “think different” approach to reframe computing, communication, and more.
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Apple's main competitive strength has always been advertising and marketing, driven by the larger-than-life persona of Steve Jobs. With Jobs' passing, they are transitioning to a more product minded company, needing to compete directly on features and pricing - two areas in which Apple has traditionally lagged the competition.
Jobs hasn't been at the wheel for some time.