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From iPods to iPhones to MacBooks, Apple uses its “think different” approach to reframe computing, communication, and more.
Apple's main competitive strength has always been advertising and marketing, driven by the larger-than-life persona of Steve Jobs. With Jobs' passing, they are transitioning to a more product minded company, needing to compete directly on features and pricing - two areas in which Apple has traditionally lagged the competition.
Jobs hasn't been at the wheel for some time.
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