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From iPods to iPhones to MacBooks, Apple uses its “think different” approach to reframe computing, communication, and more.
The recent slight miss of (outsize) expectations means pretty much nothing: The fundamentals haven't changed and, to say it simply: they make enormous amounts of money and will do so for the next few years at least.Apple is still, technologically, ahead of its competitors and keeps refining its products.One possible danger for the company is that they end up iterating instead of innovating. In the last few years, Apple has depended on taking an existing product and creating a better version of it than anyone else. Due to their recent dominance, and the need to satisfy expectations, they will have to shift to creating new products on their own.
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