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From iPods to iPhones to MacBooks, Apple uses its “think different” approach to reframe computing, communication, and more.
Apple has always held consumer experience as their core value. Resistant, stodgy PC owners have been buying iPhones for awhile now. Surely the realization that there is an even better value in Apple computers is not long in coming. Microsoft's nickel and dime strategy of bleeding money from consumers, as well as the constant crashes that eventually rob every PC of half of it's life span, will become intolerable for people needing to carefully watch every penny they spend. Then, as more and more small business owners realize that going Apple means; A. Minimal training time for new employees, and B. The entire IT department can be slashed from the budget, and C. No more down time from crashing computers, Apple should be outperforming on it's way to replacing Microsoft as the computer standard.
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