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From iPods to iPhones to MacBooks, Apple uses its “think different” approach to reframe computing, communication, and more.
Because it's a great company started by a true visionary obsessed with design and detail. As long as Tim Cook and any other future CEOs stay in tune with the original model and continue to produce great products the lead the industry and change the way we interact with our media and information, then there will always be upside.
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