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From iPods to iPhones to MacBooks, Apple uses its “think different” approach to reframe computing, communication, and more.
Really like this entry point after a major pullback and down to a valuation level that gives some margin for error on iphone / ipad / i-next-new-product popularity. Ex the heap of cash it's arguably under 10x earnings. Even if things cool off a bit for them (and I work by the flagship NYC store, and from what I see each day this hasn't happened yet) then they should be able to earn their valuation over time.
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