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From iPods to iPhones to MacBooks, Apple uses its “think different” approach to reframe computing, communication, and more.
When Apple was priced in the $650-$700 range, everyone wanted to buy in on the magical Apple kingdom where nothing ever went wrong. (That was despite the reality of more than occasional miss-steps: board stock-option fiascos in the early 2000s, various flavors of the Apple TV flopping, mini-Macs, Antennagate, etc etc.)Now it's been tested for a few quarters with no major Mac releases for the holidays, only incremental improvements in the iPhone line, supply chain difficulties, also etc etc. Despite these, I like the underlying financial performance and the price pullback makes the stock make sense for me.On value metrics, the company should do well, and hopefully the stock price will reflect that. If along the way, Apple releases a genuine must-have product that wows everyone, that just means the stock price will reflect the economic reality sooner.
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