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From iPods to iPhones to MacBooks, Apple uses its “think different” approach to reframe computing, communication, and more.
Apple has been significantly undervalued by the market. It has had several fantastic years of outstanding growth because it had created several products that were so advanced that everyone wanted them and they had no competition. Now that they finally do have some competiton, the market has written Apple of as if it were a has been. This is in spite the the numbers, the extreme customer loyalty Apple has, the high quality of its products, the substantial future product upgrades it will undoubtedly have from its customer base, the minimum of at least several years of continued market growth remaining for the product that it invented, and its unmathed and ever growing cash reserves. In addition, its most important asset, its employees, is still largely intact, minus one. These employees made Apple one of the most important and successful companies in the world and number one as measured in many of the most important categories when compared to its competitors as well as any of the other successful businesses around. These same employees will not only continue to make Apple extremely competive with its existing products, as they have in the past and do currently, but, they will continue to provide the world with new and exciting product categories that will help make our lives easier and more productive. The market has entirely discounted new products from Apple. This is a big mistake. While very rare, when the market does make a significant error, it is usually very profitable to act.
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