An automotive media and marketing services company that helps dealers sell cars and services, and manufacturers build brands through efficient marketing and advertising primarily through the Internet.
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I once interviewed the former CEO. I was sold on the model -- it really does work as a cheaper way for carmakers to move cars off their lots over more conventional forms of marketing -- but felt the execution was lacking. Now that it's new blood at the helm, I'm hopeful that they will get the right model right.