The Company designs, markets and sells its own brand of laidback, current clothing targeting 15 to 25 year-olds, providing high-quality merchandise at affordable prices.
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I have noticed their pricing creeping up while their quality declines. I don't like the feel of that. Sad thing is that I love American Eagle...but I simply don't shop there now. Make your prices commensurate with the quality, and I'll return.