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The Company designs, manufactures and markets the Invisalign system, a proprietary method for treating malocclusion, or the misalignment of teeth.
-appealing new product-under penetrated market (domestic and international)-offers customers better value vs. competitors-upside option from recurring revenue-key strategies (innovation, demand concentration, enhancing experience, international expand)-exec comp is tied to 3yr avg of Nasdaq-exec comp bonuses for exceeding targets = mgmt will low ball estimates
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