Once simply an online purveyor of books, Amazon.com has become a marketplace for just about anything you’d want to buy.
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Right now the Kindle has no real competition; that should change soon. Their website has become as much a reference as a store -- look up a product on Amazon, check out the rating, then buy it elsewhere (from a real store with no shipping charges and no wait, for example). Product pages are annoying, covered with useless information. The site is confusing and hard to navigate beyond the product page.
It's a great company, and it will continue to grow, but $80 is too high.