An international media and marketing research firm which is serving radio, cable television, advertising agencies, advertisers, outdoor and out-of-home media and, through its Scarborough joint venture, broadcast television and print media.
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Arbitron's panic when the race card was played is predictable in today's politically correct environment. It has created a great entry point for the investor. The People Meter technology is a no-brainer for an industry that still is using an antiquated dairy method for collecting listener data.