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The Company designs, develops, manufactures and sells a wide range of IC products, including microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components.
Atmel is a good play on the Smartphone and Tablet explosion that is happening now and for next 5 years plus. Atmel is a leader in touchscreen which is needed in Smartphones and Tablets. They have ARM based microcontrollers and System on Chips (SOC). Recent product announcement was first 32 bit MCU with built in Touchscreen. In addition, Atmel does a good amount of business in Asia 50% (currently lists 31% Europe, 19% Americas). I like the heavy exposure in ASIA for the huge growth potential in computer products Atmel could have their chips in. There have been recent reports Atmel will be moving from NVM (Non Volatile Mem.) 24%, RF/Auto 12%, ASICs: 24%, MCU: 40% to all MCU. I think this is a good move and will help Atmel take advantage of Smartphone and Tablet and other touchscreen embedded products.
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