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The Company develops, markets and sells branded cosmetics, skin care and body care products under its i.d. bareMinerals, i.d., RareMinerals and namesake Bare Escentuals brands, and professional skin care products under its md formulations brand.
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thebrassring (59.13) Submitted: 8/20/07 1:52 AM : Start Price: $24.20 BARE Score: -37.58
BareEscentuals makes an amazing product, period. Their marketing team is amazing, the packaging and presentation of the product is solid, and the company has a great reputation with customer satisfaction as well as retention. The only weakness of BareEscentuals is that it will have to consistently stay ahead of itself in innovation. As many other companies begin to utilize the "mineral" make-up for cheaper prices, this may leave the company in the dust.
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