Bare Escentuals, Inc. (BARE)

spatzzle (< 20) Submitted: 5/09/07 5:15 PM : Start Price: $42.29 BARE Score: -48.71

There is one commercial location here in Orlando and no matter what day of the week and what time of day the little store is packed. There are normally an average of 10 sales assocaites there to help with make-up tips, makeovers and such and they are normally busy. Asking a few of the sales associates and they say this traffic flow is normal. What is also impressive is the variety of customer ages and races.
Just a quick glimpse on one product, their foundation Chatting with other customers they love the foundation, the feel, the coverage, the weight and the unique application. It also lasts longer, you do not have to worry about bacteria contamination and the topper it is actually good for your skin. All this may not mean much to men but for women this is revolutionary!
Why do I feel this may only last a year or so, maybe less? All other cosmetic companies, department and drug store alike have taken notice and are playing catch up to release their own mineral cosmetics line. I have noticed several in the last few months. How will BARE counter this direct competition? How much will this affect their growth?

Anyway, that is my first 2 cent pitch.

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