Blackberry (NASDAQ:BBRY)

CAPS Rating: 1 out of 5

The company behind the BlackBerry, Research In Motion provides a range of wireless hardware, software, and services.

Recs

3
Player Avatar actionjo (67.37) Submitted: 1/29/2013 10:05:25 AM : Outperform Start Price: $15.43 BBRY Score: -17.55

RIMM will outperform the market over the short term (1-3 years) for several reasons. First, the new Blackberry phones will be an alternitive to the Apple and Samsung/Andriod platforms. Next, Blackberry faithful will upgrgade their handsets at the soonest possible point and consumers crave to be different and have the newest "it" device. Next, the new BB10 enterprize release will bring over more enterprize customers that are looking for a way to manage all corporate devices at once and bring back enterprize customers that enjoy RIMM's network and security advantages. Addtionally, with such small market share now (1.6) any success will be seen as huge improvements and can show that RIMM can sustain growth year over year. Though a dominating share that it once had is unlikely, RIMM grabbing a meager twenty percent market share in a 900 million device market is more than three times their biggest user population ever.

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