$140.00 3.41 (+2.50%)
2/13/2012 4:00 PM

Baidu.com, Inc. (ADR) (NASDAQ:BIDU)

CAPS Rating: 2 out of 5

Baidu is the leading Chinese-language Internet search provider.

Recs

18
Player Avatar B0n3Z (49.41) Submitted: 5/5/2009 2:14:45 AM : Outperform Start Price: $13.90 BIDU Score: +844.28

This is an example of a bandwagon short- a few top fools did a thumbs down here (for reasonable reasons- which turned out to be flawed) and many people copied without doing due diligence.

The issue on this one is that when your profit is $1 it is very easy to have a P/E ratio in the hundreds or thousands. lots of the internet companies have low profit until they make a small tweak to their system that allows them to collect (such as Google and their advertising business). Suddenly their P/E seems very reasonable for a fast growing company. This does not happen in other industries with hard tangible assets with physical products- and students of the fundamentalists such as buffett and lynch (like me) may be fooled here if we are not careful. Buffett did warn to know the business and industry you are investing in... and the internet is a very unique business environment.

So for internet startups- it is very prudent to hold back on investing in them until they prove themselves with earnings- just be very careful of shorting them for absurd P/E ratios. P/E ratios in such a company mean nothing when earnings are close to zero but potential earnings within a year or two are much higher. If you want to short a company like this- I like to short on the basis of cashflow, debts or insolvency.

Just my opinion.

Report this Post 8 Comments
Member Avatar B0n3Z (49.41) Submitted: 5/5/2009 2:20:33 AM
Recs: 1

I should add that my reasons for going long here were that this company is well positioned in terms of market share and may be able to capture much of china's tech growth for the coming years. I saw this one a year or two ago but was unwilling to risk going long on it then because it hadn't established any earnings. For the past 6 months however it has kept up at around a 30 P/E- high I know but for a company with >30% sustainable growth per year as a strong possibility- I think its okay. I dont see a lot of risk of this company dying... it could stagnate if they do a lot of things really wrong, or it could be stratospheric. I would consider this one a moderate risk, very high potential reward for someone who is patient.

Member Avatar JIW33103 (64.36) Submitted: 5/29/2009 11:07:12 PM
Recs: 0

Couldn't agree more, I am up 110-115%, and I gained 99.92 caps points to boot since 02/17/09.
Thank You for your opion.

Member Avatar Buclao (< 20) Submitted: 6/3/2009 3:00:33 AM
Recs: 0

Baidu is China's Google...in is just simple a matter of time. There market is very profitable if you can read the market. China's silicon age is just starting. This is a good pick and conservative one.

Member Avatar ifool100 (41.80) Submitted: 12/16/2009 11:27:02 AM
Recs: 1

Mandarin Chinese is the world's most spoken language. About three times as many people speak Chinese than English. All things equal (which is unknown at this point) it stands to reason that a Chinese search engine, with decent management, would have at least as much growth as Google. Thanks for your insight B0n3Z. One thing for sure is that the market potential is huge. It is hard to plop down $430 a share for a Chinese company. At the same time it was tough to buy Google at about $300 last year, a steal at today's price.

Member Avatar Cressida (65.97) Submitted: 12/24/2009 10:40:51 PM
Recs: 0

Yep, guilty. I read the bear-ish 2 posts on BIDU, only rechecked the P/E and sold. Stupid move to just believe 2 posts....I bought at $115 and sold at $404 but BIDU vascillated down and up and up again.
Yes, I believe that BIDU is the Chinese Google and I have to get back in the game at some point. In fact, I believe (from Chinese friends) that they are aiming at forming a (Chinese) Google/Amazon. Li is smart, and she's not going down without a fight.....
My Mandarin is minimal, but as Ifool100 states, speaking it (and Portugese (Brazil, China's oil/etc.ally) is critical to understanding, and my current goal.

Cressida

Member Avatar hhasia (66.57) Submitted: 3/26/2010 11:48:51 AM
Recs: 0

One thing to understand: Government support for home grown winners is stronger than fundamental analysis. Never bet against the house!. Not this house that has central planning down to an artform, and incentivizes visionaries like Li. I will not sell this.

Member Avatar YodaBuffett (< 20) Submitted: 4/28/2010 9:20:29 PM
Recs: 0

I wouldn't touch this either way personally - on caps or in MRLP.

I don't understand companies like google or BIDU beyond the obvious - that they are dominating their respective focusi's. I don't understand how to value thier levithan-esque forecasts.

Although I do have a friend who made a lot of money off of options if It opens up tomorrow at the numbers I'm looking at. Just wow.

Member Avatar cibient (89.33) Submitted: 5/13/2010 5:05:16 PM
Recs: 0

B0n3Z,

Curious to see what your take is now, after such a run-up. I personally feel the run-up was based on an overreaction to Google's withdrawal from China's search space, but Google's market share in China was not great to begin with.

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