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A medical technology company that develops, manufactures and markets lasers and related products focused on technologies for improved applications and procedures in dentistry and medicine.
Kim - you said it all. This business hasn't reached "critical mass" yet. That is, not that many people know about it. Once you've had laser - you never want to go back to shots or drilling. It's kind of like the ultimate product in this industry. It takes away the pain. Not only that, but because laser only affects the cavity, it leaves more tooth structure. So you keep your teeth longer. Proof? My 7 year old daughter had 5 cavities filled with the laser. No shots, no pain meds. I asked her how it was to have 5 cavities filled - my sensitive little red head said "It tickled a bit". Cool. OK, now the pressure is on traditional dentists. "Do you have laser?' It's a question that will continue to haunt them, until they buy one. BioLase is their entry tool. If these past few months are any indication, they may finally be getting their act together.
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