Burger King Holdings, Inc. (NYSE:BKC)

CAPS Rating: 2 out of 5

The Company franchises and operates fast food hamburger restaurants under the category of the quick service restaurant and segment of the restaurant industry.

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Player Avatar MarketLife (< 20) Submitted: 10/28/2009 1:43:33 AM : Underperform Start Price: $17.49 BKC Score: -12.73

Gotta love the King, but it's hard to justify burdening franchisees with the expensive store remodeling for a non-premium, primarily drive through chain. Like the erratic ad campaigns, this too may flop.

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