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Apparel retailer Body Central just installed a new CEO and merchandising team. The new CEO, Brian Woolf, was granted stock options with a price equivalent to the closing price on his hire date (Feb. 5) that will vest 25% per year over the next four years committing him long term. Debbie Martin, its new Senior Vice President of Trend and Design will work out of an office in New York City where the stage is set for fashion.
In addition Body Central's balance sheet remains in pristine condition with $41 million in cash representing 41% of its stockholder's equity and a big goose egg on long term interest bearing debt.
Honing in on fashionable merchandise that will sell and revamping stores while backed with a new energetic team should turn this company around within a year or two.